Viva+

Brain and mood
The chemistry of the brain is highly complex, dependent on many nutrients to function optimally, and vulnerable to metabolic imbalance. When this occurs, many symptoms may emerge. Neurons communicate with each other using an array of chemical messengers called neurotransmitters; and this communication – and the growth and survival of the neuron itself – is modulated by locally acting proteins such as Brain-Derived Neurotrophic Factor (BDNF). Changes in neurotransmitter levels and uptake have been found in conditions such as stress and change in mood, and this lead to the development of drugs which manipulate neurotransmitter levels. The fact that these drugs are slow to work and relatively ineffective led to other avenues of research, and it has recently been found that changes in BDNF and related factors may be highly important. The bioactives in saffron have been shown to enhance both neurotransmitters and BDNF.

Saffron
Saffron is one of the most expensive spices in the world. Saffron is grown in many parts in the world and since the harvesting and processing work is done by hand, in most cases it needs to be pre-treated with heat or radiation due to the presence of micro-organisms, including pathogens such as E. coli. These treatments reduce microbial contamination, but they also lower the amount of bioactive components, thus the quality of the product. Spanish saffron is different! The Spanish saffron is also picked by hand but thanks to the growing and harvesting method, it does not have issues caused by microorganisms and does not need any radiation treatment. This means all bioactives are still present in the saffron and the extracted amounts are higher.

Affron,® the new generation Saffron Extract
affron® is extracted from Spanish saffron stigmas using a high-tech process that enhances the profile of bioactive components. In the process the extract is standardized to contain minimum 3,5% of the bioactive compound Lepticrosalides®* with large amounts of the two main actives: Safranal (0,03 – 1%) and Crocins (3,48 – 8,0%) and these high contents distinguish affron® and its effects from all other saffron extracts on the market.

*standardized by High Performance Liquid Chromatography (HPLC), a process where each bioactive substance is identified and quantified. affron® is genetically 100% DNA certified as Crocus sativus L.

Normal cognitive and nerve function
Our nervous system consists of two main parts: the central and the peripheral nervous system. Both of these systems are involved in sending signals between the brain and the rest of the body, making us able to breathe, see, think and move normally. Viva+ contains vitamin C, iodine and magnesium that contribute to the normal function of the nervous system. Also, vitamin C promotes normal cognitive function.

Improved mental and psychological alertness
A diet consistently low in essential nutrients over time may compromise both mental and physiological functions in our body. It can influence our sleep, our memory and the ability to concentrate. Viva+ contains vitamin C and magnesium that contribute to the reduction of tiredness and fatigue and to normal psychological function so that you can be and feel your best.